We’re Simplification Specialists.

Everything we do is built to make the world of employee benefits and billing easy.


Who We Are

We are Beneration. Since 2009, we’ve been helping companies of all sizes manage their employee and benefit data — with the ultimate goal of making the HR and benefits experience flawless. 

Our Mission

We empower HR departments and brokers to spend more time focusing on people and growth and less time on tedious and repetitive processes.

We live our values.


We value empathy, understanding, and kindness toward each other and our clients. Our goal is to deliver an experience that simplifies life for our fellow humans while creating a rewarding experience for our team.


Collaboration is key to our success. Our team excels at adapting a “Yes, And …” approach.


We act with intention and think critically to determine which processes are worthy of replication. We rise above heedless repetition. We empower every team member to innovate.


At the end of the day, we are here to create results. We must Plan to Win by thinking and working proactively to achieve our goals.

Meet the Team

We’re a team of passionate, purpose-driven people. Nice to meet you.

Josh Winigrad

Managing Director

Kate Golden

Director of Operations

Kelly Smith

Director of Technical Operations

Brandon Thomas

Director of Product Management

Heather O’hara

Senior Account Manager

We'Re Hiring

Let’s Connect

Learn more about our mission and how we can help your business.