Being an independent insurance agent can be challenging. Sure, you are your own boss and don’t answer to anyone except yourself. However, you’re competing against agents from hundreds of well-established, deep-pocketed insurance companies. Every single client counts. Here are some marketing tips for independent agents that can help you land more clients and gain a competitive edge.
Leverage Social Media
If you’re not on social media already, get there fast. A social media presence will expose you to more people faster. It will enable you to engage with potential clients. It can even allow current clients to engage with potential ones and make sales for you. Social media is free, too, which is great for insurance agents who are marketing on a tight budget.
Use Your Time Wisely
Time is your most important resource. How much time do you spend on marketing activities? Compare the time that you spend seeking out new customers with other activities, such as dealing with current accounts. If you are not growing your client list at the rate you desire, consider allocating more time to marketing on a regular basis.
Maybe marketing is not your primary skill. If that’s the case, consider hiring a sales representative to provide you some much-needed support. A good sales rep can help you develop a marketing strategy, design ads for you, and monitor marketing performance. This will allow you to focus on your business, and on retaining your current clients. If your budget is too tight to hire a permanent sales rep, reach out to an agency that can provide temporary help. This will at least get your marketing strategy off the ground.
Are you growing your client base at the rate you need to? If not, consider these three tips, and work hard to attract new clients today. And remember to leverage great services like VerifiaBill. Our insurance invoice auditing and consolidation services can save you time and money. This will allow you to focus your scarce resources on other important tasks, like finding new clients.